Consumer behavior study on bank clients preferences in Latin America. Research results by country.

Bank clients preferences in Latin America: ATMs, Branches, Mobile Apps, Fintech & Privacy attitudes by segment (Millenials, Gen X, Baby Boomers and Seniors) in Argentina, Bolivia, Brazil, Chile, Colombia, Costa Rica, Ecuador, El Salvador, Guatemala, Honduras, Mexico, Nicaragua, Panama, Paraguay , Peru, Dominican Republic, Uruguay and Venezuela.
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TABLE OF CONTENTS

COMPARATIVE RESULTS IN LATIN AMERICA
What payment method do you prefer to buy online? (Multiple answers)
How important is it for you to have a secure payment option when buying online?
How important is it for you to have an option to pay in your local currency?
How important is it for you to make the payment process fast?
How important is it for you to avoid sharing your financial information with the provider?
On what type of device do you prefer to make an online purchase?
Would you say that in general you find better prices buying online?
Would you say that in general you find better products / services buying online?
What is for you the main factor for a good online purchase experience? (Choose only one option)
Are you unable to use some payment methods requested by online stores?
In what type of stores / sites have you purchased in the past three months?


Results by country
Argentina
Bolivia
Brazil
Chile
Colombia
Costa Rica
Ecuador
El Salvador
Guatemala
Honduras
Mexico
Nicaragua
Panama
Paraguay
Peru
Dominican Republic
Uruguay
Venezuela

SEGMENTS by COUNTRY
Millenials (18-35 years old)
Gen X (36-49 years old)
Baby Boomers (50-65 years old)
Seniors (66-80 years old)

About this Study
This study is based on 2.457 bank clients in 18 countries. The data was collected between May 12, 2019 and June 18, 2019, via an online survey

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